Privacy Policy
At Arlenton, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we may share it with, how long we keep it and the rights you have over your personal data.
Online Store
This policy applies when you visit our website, place an order or contact our customer support team.
Customer Privacy
We only aim to collect personal information that is relevant, necessary and lawful.
Last Updated
06 July 2026. Please review this page from time to time for the latest version.
Who We Are
Contact Arlenton
If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise any of your data protection rights, you can contact us using the details below.
Arlenton
Email: info@arlenton.com
Phone: 07532631334
Correspondence Address: Central Road, London SM5 6SP, United Kingdom
For the purposes of applicable data protection laws, Arlenton is the controller of your personal information.
About Arlenton
The website www.arlenton.com is operated by Arlenton. The terms “Arlenton”, “we”, “our” and “us” refer to Arlenton. The terms “you” and “your” refer to visitors, customers and users of our website.
For the purposes of this Privacy Policy, Arlenton acts as the data controller for personal information processed through our online store, unless stated otherwise.
Our Commitment
Privacy handled with care.
We are committed to protecting your personal information and using it in a fair, lawful and transparent way.
We do not sell your personal information. We only share it where necessary to operate our website, process orders, deliver products, provide customer service, improve our services, comply with the law or protect our business.
Information We Collect
Personal data you share with us.
We collect information that is necessary and relevant to provide our products, services and customer support. This may include information you provide when you place an order, create an account, subscribe to marketing, contact us, complete a form or interact with our website.
This may include:
Your name and title, where provided.
Your email address and phone number.
Your delivery address and billing address.
Order details, product selections, basket contents and purchase history.
Payment-related information needed to process your order.
Customer service messages, emails, complaints, return requests and other correspondence.
Marketing preferences, newsletter sign-up details and communication preferences.
Any other information you choose to provide when contacting us.
Payment Information
How payment data is handled.
Payment information is processed securely by our payment providers. We do not ask you to send full payment card details by email.
Payment providers may process personal information in accordance with their own privacy policies and security requirements.
Data From Other Sources
Information received from third parties.
We may receive information from third-party services that help us operate our store, such as payment providers, delivery partners, fraud prevention tools, website platforms, analytics providers, advertising platforms or customer support tools.
These third parties may have their own privacy policies explaining how they handle personal data.
Website & Device Data
Information collected when you use our website.
When you visit our website, we may collect certain technical and usage information. Some of this information may not directly identify you, but it helps us understand how our website is used and how we can improve the customer experience.
This may include:
The date and time you visit our website.
The pages you view and how long you spend on them.
The products you view, add to basket or purchase.
Your IP address and approximate location.
Your browser type, device type, operating system and referral source.
Cookie, pixel, tag or similar tracking information.
Website performance, security and error information.
Website analytics, order processing, customer support and marketing preference data.
How We Use Your Data
Why we process personal information.
We use personal information only where we have a lawful reason to do so. The main reasons we use your information are to operate our online store, process orders, deliver products, respond to enquiries, improve our services, send marketing where permitted and comply with legal obligations.
We may use your information:
To process and fulfil your orders.
To take payment and prevent fraud.
To arrange delivery, tracking and order updates.
To respond to customer service enquiries.
To manage returns, cancellations, exchanges and refunds.
To provide product, delivery and policy information.
To improve our website, products and customer experience.
To send marketing communications where permitted.
To comply with legal, tax, accounting and regulatory obligations.
To protect our website, customers, business and legal rights.
Lawful Bases
Our legal reasons for using data.
Depending on the situation, we may rely on one or more lawful bases to process your personal information.
Contract: to process your order, payment, delivery, returns and customer service requests.
Legal obligation: to comply with tax, accounting, consumer protection or regulatory duties.
Consent: where you agree to receive certain marketing communications or accept certain cookies.
Legitimate interests: to improve our website, prevent fraud, respond to enquiries and promote our business fairly.
Vital interests: if we ever need to contact you about an urgent safety issue or product recall.
Orders & Fulfilment
Using your data to complete your purchase.
When you place an order, we use your personal information to confirm your purchase, process your payment, prepare your order, communicate updates, arrange delivery and provide after-sales support.
Arlenton may use suppliers, fulfilment partners, warehouses and delivery providers to process and deliver orders. Some products may be dispatched from international fulfilment locations. We only aim to share the information needed for those partners to perform their role, such as your name, delivery address, contact details and order information.
Marketing
Promotions and customer communications.
Where permitted by law, we may contact you by email or other electronic channels about products, promotions, offers, abandoned baskets, updates or information we think may be relevant to you.
We will provide a way to unsubscribe from marketing messages. You can also contact us at any time to ask us to stop sending marketing communications.
Customer Surveys
Improving our service.
We may use customer feedback, reviews, surveys, order history and website analytics to understand what customers want and improve our products, pages, policies and shopping experience.
Where possible, we use aggregated or anonymised information so that it does not directly identify individual customers.
Cookies & Similar Technologies
How we use cookies, pixels and tracking tools.
Our website may use cookies, pixels, tags, scripts and similar technologies to make the website work, remember preferences, analyse website performance, understand customer behaviour, improve our services and support advertising or marketing activity.
Some cookies are necessary for the website to function, such as basket, checkout, security and account features. Other cookies, such as analytics, advertising or personalisation cookies, may require your consent.
You can usually manage cookies through your browser settings and, where available, through our cookie banner or cookie preference tools.
Advertising Platforms
Online advertising and remarketing.
We may use advertising platforms such as Google, Meta, TikTok, Pinterest, Microsoft or similar partners to show relevant adverts, measure campaign performance and understand how customers interact with our store.
These platforms may use cookies, pixels or similar technologies. Their use of personal data may also be governed by their own privacy policies and settings.
Security
Protecting your information.
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
No website, online store or transmission method can be guaranteed to be completely secure. You should keep your account details safe and contact us if you believe your information has been compromised.
Who We Share Data With
Third parties and service providers.
We do not sell your personal information. However, we may share personal information with trusted third parties where necessary to operate our business and provide our services.
This may include:
Website, ecommerce and hosting providers.
Payment processors and fraud prevention providers.
Suppliers, warehouses and fulfilment partners.
Couriers, postal services and delivery companies.
Customer service and email communication tools.
Marketing, analytics and advertising providers.
Review platforms and customer feedback tools.
IT support, security and technical service providers.
Professional advisers, including accountants, insurers and legal advisers.
Government bodies, regulators, law enforcement or courts where required by law.
International Transfers
Data may be processed outside the UK.
Because we operate online and may use international suppliers, fulfilment partners, technology providers and delivery services, your personal information may be processed or stored outside the United Kingdom.
Where personal information is transferred internationally, we aim to ensure appropriate safeguards are used where required by applicable data protection law.
Retention
How long we keep your information.
We keep personal information only for as long as necessary for the purpose it was collected, including to process orders, provide customer support, manage returns, comply with legal obligations, resolve disputes and protect our business.
The retention period may vary depending on the type of information, the reason we use it and any legal, tax, accounting or regulatory requirements that apply.
Your Rights
Managing the information we hold about you.
Under data protection law, you may have rights in relation to your personal information. These rights may apply differently depending on the circumstances and the lawful basis we rely on.
These rights may include:
The right to ask for a copy of the personal information we hold about you.
The right to ask us to correct inaccurate or incomplete information.
The right to ask us to delete your personal information in certain circumstances.
The right to ask us to restrict how we use your information.
The right to object to certain uses of your personal information.
The right to withdraw consent where we rely on consent.
The right to ask for your information in a structured, commonly used format in certain circumstances.
The right to complain to the UK data protection regulator.
To exercise your rights, please contact us using the details at the bottom of this Privacy Policy. We may ask for information to confirm your identity before responding to your request.
Children
Our website is not directed at children.
Our website is intended for customers who are able to shop online responsibly. We do not knowingly collect personal information from children for marketing purposes.
If you believe a child has provided personal information to us without appropriate permission, please contact us so we can review the matter.
Business Contacts
Wholesale, supplier and business enquiries.
If you contact us in a business context, we may collect your name, job title, company name, business email address, business phone number and any information included in your enquiry.
We use this information to respond to your enquiry, manage business relationships and keep appropriate records.
Complaints
If you are unhappy with how we use your data.
If you have questions or concerns about how Arlenton handles your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. You can find more information on the ICO website at www.ico.org.uk.
Changes to This Policy
We may update this Privacy Policy.
We may update this Privacy Policy from time to time to reflect changes to our website, services, suppliers, technology, legal obligations or business operations.
The latest version will be posted on this page. Where appropriate, we may also notify customers of important changes by email or website notice.
Related Policies
Please read our other policies.
This Privacy Policy should be read together with our Terms of Use, Terms & Conditions, Shipping Policy, Returns & Refunds Policy and any cookie notice or cookie preference information displayed on our website.
These pages help explain how Arlenton operates and how we support customers before, during and after purchase.
Contact Arlenton
Questions about your privacy?
Arlenton operates as an online store. If you have questions about this Privacy Policy, your personal information, your marketing preferences or your data rights, please contact us using the details below.
Email: info@arlenton.com
Phone: 07532631334
Correspondence Address: Central Road, London SM5 6SP, United Kingdom